Post by LS on Feb 17, 2005 22:31:41 GMT -5
Presentation Only A Fool Could Love
Paul Vitello
February 3, 2005
Boys and girls, we won't be talking about the plan to "privatize" Social Security anymore. The word privatize might scare you.
President George W. Bush's Social Security proposal - which would shift the source of about half of every citizen's Social Security income out of a guaranteed government entitlement system and into an uninsured stock market portfolio - is now a plan to "personalize" your retirement benefits.
"Personalization suggests increased personal ownership and control," to quote from a talking points memo issued last month by the House and Senate Republican Conferences.
The memo, signed by Senate Conference Chairman Rick Santorum (R-Pa.) and House Conference Chairman Deborah Pryce (R-Ohio) was designed to help members keep on message with the president, who launched a campaign swing today to begin selling his Social Security overhaul plan. The memo was leaked and has been widely quoted in the press. (If you want to see it for yourself, boot up and punch in: talkingpointsmemo.com/docs/gop.socsec.strategy.memo.pdf)
"Privatization," on the other hand, says the memo, "connotes the total corporate takeover of Social Security ... and turns off listeners, who are very concerned about corporate wrongdoing."
"Talk in simple language," the conference chairmen suggest. "Your audience doesn't understand financial jargon ... Your audience doesn't know how trillions and billions differ. They know these numbers are large but not how large, nor how many billions make a trillion. Boil numbers down to 'your family's share.'"
If it takes a village to raise a child, it apparently takes a village idiot to meet the expectations that Republican conference members have about us.
To them, apparently, we are easily confused, easily frightened and - this is the best part - easily swayed if only the right words can be brought to bear.
The conference memo is a political person's Emily Post of right words and wrong words to use in the coming sales extravaganza for Bush's plan. The fact that Bush's plan takes from those with the least, wage earners, and gives to those with the most - stock market fund managers such as Merrill Lynch and the others who are the only ones guaranteed under this plan to profit - is never addressed in the memo.
Its only concern is what words the idiots will comprehend. For example, it says that conferees should not say that personalized accounts will help Americans "build wealth."
"To most Americans, building wealth sounds unattainable - especially in the context of Social Security," the chairmen write. "But on the other hand, putting aside a nest egg sounds like common sense.
"Calling the trust fund meaningless will raise hackles," the memo says in another example. The trust fund it refers to is the pool of Social Security taxes paid by American workers - some of which is used to pay current retirees' benefits and the rest of which is borrowed by the government to pay for other obligations. "Taxpayers believe it is the source of monthly checks paid out by Social Security. But everyone agrees that it is an empty promise."
So to review this much, class: They won't say privatize, which might spook us. The word is personalize. They won't confuse us by assuming we know how many billions makes a trillion. They'll talk about our family's share; maybe evoke that old standby of economic hackery, the kitchen table we all sit around, pencils at the tips of our tongues. They won't say we can build wealth under the president's plan. They'll say we can put aside a nest egg because a nest egg - quote, sounds like common sense, unquote.
And to avoid raising our hackles, they'll be careful not to call the trust fund - those trillions of dollars we've been dutifully paying over the years in regular deductions from our paychecks - meaningless.
They'll just call all that money a, quote, empty promise, unquote.
And here they thought the word privatize would scare us.
Paul Vitello
February 3, 2005
Boys and girls, we won't be talking about the plan to "privatize" Social Security anymore. The word privatize might scare you.
President George W. Bush's Social Security proposal - which would shift the source of about half of every citizen's Social Security income out of a guaranteed government entitlement system and into an uninsured stock market portfolio - is now a plan to "personalize" your retirement benefits.
"Personalization suggests increased personal ownership and control," to quote from a talking points memo issued last month by the House and Senate Republican Conferences.
The memo, signed by Senate Conference Chairman Rick Santorum (R-Pa.) and House Conference Chairman Deborah Pryce (R-Ohio) was designed to help members keep on message with the president, who launched a campaign swing today to begin selling his Social Security overhaul plan. The memo was leaked and has been widely quoted in the press. (If you want to see it for yourself, boot up and punch in: talkingpointsmemo.com/docs/gop.socsec.strategy.memo.pdf)
"Privatization," on the other hand, says the memo, "connotes the total corporate takeover of Social Security ... and turns off listeners, who are very concerned about corporate wrongdoing."
"Talk in simple language," the conference chairmen suggest. "Your audience doesn't understand financial jargon ... Your audience doesn't know how trillions and billions differ. They know these numbers are large but not how large, nor how many billions make a trillion. Boil numbers down to 'your family's share.'"
If it takes a village to raise a child, it apparently takes a village idiot to meet the expectations that Republican conference members have about us.
To them, apparently, we are easily confused, easily frightened and - this is the best part - easily swayed if only the right words can be brought to bear.
The conference memo is a political person's Emily Post of right words and wrong words to use in the coming sales extravaganza for Bush's plan. The fact that Bush's plan takes from those with the least, wage earners, and gives to those with the most - stock market fund managers such as Merrill Lynch and the others who are the only ones guaranteed under this plan to profit - is never addressed in the memo.
Its only concern is what words the idiots will comprehend. For example, it says that conferees should not say that personalized accounts will help Americans "build wealth."
"To most Americans, building wealth sounds unattainable - especially in the context of Social Security," the chairmen write. "But on the other hand, putting aside a nest egg sounds like common sense.
"Calling the trust fund meaningless will raise hackles," the memo says in another example. The trust fund it refers to is the pool of Social Security taxes paid by American workers - some of which is used to pay current retirees' benefits and the rest of which is borrowed by the government to pay for other obligations. "Taxpayers believe it is the source of monthly checks paid out by Social Security. But everyone agrees that it is an empty promise."
So to review this much, class: They won't say privatize, which might spook us. The word is personalize. They won't confuse us by assuming we know how many billions makes a trillion. They'll talk about our family's share; maybe evoke that old standby of economic hackery, the kitchen table we all sit around, pencils at the tips of our tongues. They won't say we can build wealth under the president's plan. They'll say we can put aside a nest egg because a nest egg - quote, sounds like common sense, unquote.
And to avoid raising our hackles, they'll be careful not to call the trust fund - those trillions of dollars we've been dutifully paying over the years in regular deductions from our paychecks - meaningless.
They'll just call all that money a, quote, empty promise, unquote.
And here they thought the word privatize would scare us.