Post by LS on Mar 24, 2005 23:27:43 GMT -5
Is there no end to our recent string of unwelcome visitors??...First the GOP and now this!! 
CMA and NYC Marketing Assemble Sponsors for Upcoming CMA Gala, Awards Ceremony
The Country Music Association (CMA), Shadow Branding, and NYC Marketing announced Monday it will work together to assemble corporate sponsors for the CMA Awards scheduled to take place for the first time in New York City on November 15, 2005.
Companies in the auto, wireless, financial, soft drink, and health and beauty sectors, among others, are being given the opportunity to sponsor the CMA Gala and Awards Ceremony. Packages will be developed at different investment levels to address the needs and objectives of corporate partners. While various events may be custom-tailored for individual sponsors, some key elements of sponsorship packages may include: tickets to exclusive CMA Awards events such as the telecast and private VIP receptions; naming rights to “Country Takes NYC” events; national promotions/sweepstakes including CMA Awards trips; local outdoor media packages; and product placement in artist gift bags.
Rick Murray, CMA Senior Director of Strategic Marketing said, “When our Board decided to hold the CMA Awards in New York City, we made a commitment to make the 2005 event something special by tapping into all of the unique resources New York City has to offer. Americans love New York and love country music -- and this high powered brand partnership provides a potent entertainment package.”
In addition to a variety of regional events featuring Country Music stars and celebrities to be scheduled in the run-up to the November 15 gala, CMA and NYC Big Events will create a visible presence with a series of events leading up to the event to be known as “Country Takes New York City.” The programming will feature performances, exhibits, educational and cultural activities and promotional events. An additional objective is to create a tourism partnership between New York City and Nashville that will encourage visitors from both cities.
“The CMA-New York City partnership will provide unique local and national marketing, media and promotional opportunities that combine the muscle of the Country Music fan base with the unmatched power of New York City’s assets and brand,” said Jim Donofrio, Senior Vice President of Sales and Partnerships for NYC Marketing.
The City’s Economic Development Corporation (EDC) projects the 2005 CMA Awards will have an economic impact in excess of $30 million on the City of New York.
“The 2005 CMA Awards will be the best ever as New York City rolls out the red carpet for Country Music,” said Maureen Reidy, President of NYC Big Events, who led the effort to recruit the CMAs to New York City. “And we’re proud and excited to have this powerhouse team of salespeople and this new approach to funding big events for the City.”
CMA and NYC Marketing Assemble Sponsors for Upcoming CMA Gala, Awards Ceremony
The Country Music Association (CMA), Shadow Branding, and NYC Marketing announced Monday it will work together to assemble corporate sponsors for the CMA Awards scheduled to take place for the first time in New York City on November 15, 2005.
Companies in the auto, wireless, financial, soft drink, and health and beauty sectors, among others, are being given the opportunity to sponsor the CMA Gala and Awards Ceremony. Packages will be developed at different investment levels to address the needs and objectives of corporate partners. While various events may be custom-tailored for individual sponsors, some key elements of sponsorship packages may include: tickets to exclusive CMA Awards events such as the telecast and private VIP receptions; naming rights to “Country Takes NYC” events; national promotions/sweepstakes including CMA Awards trips; local outdoor media packages; and product placement in artist gift bags.
Rick Murray, CMA Senior Director of Strategic Marketing said, “When our Board decided to hold the CMA Awards in New York City, we made a commitment to make the 2005 event something special by tapping into all of the unique resources New York City has to offer. Americans love New York and love country music -- and this high powered brand partnership provides a potent entertainment package.”
In addition to a variety of regional events featuring Country Music stars and celebrities to be scheduled in the run-up to the November 15 gala, CMA and NYC Big Events will create a visible presence with a series of events leading up to the event to be known as “Country Takes New York City.” The programming will feature performances, exhibits, educational and cultural activities and promotional events. An additional objective is to create a tourism partnership between New York City and Nashville that will encourage visitors from both cities.
“The CMA-New York City partnership will provide unique local and national marketing, media and promotional opportunities that combine the muscle of the Country Music fan base with the unmatched power of New York City’s assets and brand,” said Jim Donofrio, Senior Vice President of Sales and Partnerships for NYC Marketing.
The City’s Economic Development Corporation (EDC) projects the 2005 CMA Awards will have an economic impact in excess of $30 million on the City of New York.
“The 2005 CMA Awards will be the best ever as New York City rolls out the red carpet for Country Music,” said Maureen Reidy, President of NYC Big Events, who led the effort to recruit the CMAs to New York City. “And we’re proud and excited to have this powerhouse team of salespeople and this new approach to funding big events for the City.”
...but wasn't expecting to get blugeoned to death by it. 
